Research an Entertainment Business Paper Example | Topics and Well Written Essays - 500 words

An Entertainment Business - Research Paper Example (ATG, 2011). The business growth that ATG has achieved in less than two decades is a success story, specially attributed to Joint Chief Executive & Creative Director Howard Panter and Joint Chief Executive  Rosemary Squire OBE. Hoyle (2009) has recognizes the effort in these words, â€Å"It is an extraordinary story and one that could have distinct consequences for theatre goers, particularly in the regions, where the Ambassador Theatre Group (ATG) now has five times as many seats as any other operator.† ATG also acquired Live Nation’s Theatres in 2009 to further strengthen its market share. The group achieved the stature of single largest theatre group from scratch as Nighingale states, â€Å"That’s the challenge for Howard Panter and Rosemary Squire — who have seen ATG grow from nothing into the most important theatre group in the nation — have wisely or unwisely set themselves.† (Nighingale, 2009) The business of ATG falls under the doma in of art and media production, theatre and cinema industry. The ATG group run theatre and cinema, produces and invest in plays, films, dramas, live shows, comedy plays etc. It is a vast business sector that has diverse footings. â€Å"The arts, entertainment & recreation sector is a vast industry classification as per the NAICS – North American Industry Classification System.